Personally I'm not offended by the act of eating meat, but to the factory farming industry itself. If confronted with having to kill dinner, however, I don't think I'd be able to do it - for this reason I feel it is not my place to consume it. Even though I don't eat meat I don't really try to preach about it
..that said (see above preaching disclaimer), for this project I thought that it would be interesting to do something that would cause consumers to stop and think about the source of their food. The factory farming industry is not only horrifying from the perspective of the commodity, but it is also committing crimes against nature and ruining our ecosystem in the process. I thought that by placing this sticker on meat packaging it might cause consumers to consider what they're really getting for the low, low price of $1.99/lb.
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